SERVICE
Web & App Development
INDUSTRY
Insurance
LOCATION
Cedar Falls, IA
EXPERIENCE
40+ Years Industry
About the Client
Suggested content:PIPAC is an established and experienced nationwide Health and Life insurance brokerage company that was founded by an agent, for agents. With over 40 years of industry experience, deep carrier and agent relationships, and an unwavering commitment to doing the right thing, PIPAC has built a reputation that speaks for itself. Agents consistently describe the PIPAC team as friendly, responsive, detail-oriented, and completely service-driven, qualities that have sustained the business through decades of industry change.
The Challenge
PIPAC’s business model is built on delivering highly customized insurance packages tailored to individual agent needs. The challenge was creating a digital experience that could reflect that level of complexity and expertise without overwhelming visitors.
Key objectives defined at the outset:
- Guide users intuitively through a wide array of available insurance plans and provider categories
- Present complex, custom-built packages in a simple and elegant way
- Highlight PIPAC’s 40-year history and industry-defining approach
- Streamline the application process and drive agents to connect directly with the team
- Deliver a CMS-powered platform that minimizes maintenance overhead while maximizing SEO performance
Our Approach
HANS IT approached this engagement with PIPAC’s agents as the primary focus, people who need fast answers, clear options, and a trustworthy first impression.
Design & User Experience
The homepage opens with a handshake graphic that immediately communicates trust and partnership. The portfolio section uses a clean grid layout where section titles animate upward on hover, guiding users deeper into plan details without cluttering the interface.
CMS Architecture
The site was built on a robust CMS foundation, giving PIPAC the ability to update content with minimal manual intervention. Carrier information, plan details, and company news can all be managed internally – keeping the site current without ongoing developer dependency or ballooning maintenance costs.
SEO & Discoverability
The site was built with SEO at its core because for a national insurance brokerage, first-page Google visibility isn’t optional, it’s essential.
Results & Outcomes
| Reduced Maintenance Cost CMS-driven updates eliminated developer dependency for routine content changes, lowering operational overhead. | Improved SEO Position Clean architecture and CMS flexibility put PIPAC in a strong position to rank on page one for relevant search terms. |
| Elevated Brand Credibility A premium, trust-forward design aligned PIPAC’s digital presence with the reputation they have built over 40 years. | Streamlined Agent Journey Clear navigation and intuitive plan browsing reduced friction, making it easier for agents to find what they need and take action. |
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